Prebid.js Analytics Adapters

There are many analytics adapter plugins available to track header bidding performance for your site.

How to Integrate an Analytics Adapter

Each analytics provider has specific instructions for using their system, but these are the general steps:

Create an account with the analytics vendor and obtain the necessary IDs
Build Prebid.js package with the vendor’s analytics adapter

gulp bundle --modules=exAnalyticsAdapter,xyzBidAdapter

If required, load analytics JavaScript from vendor directly on the page
Call the pbjs.enableAnalytics() function

e.g.

pbjs.que.push(function() {
  pbjs.enableAnalytics({
    provider: 'NAME',
    options: {
    [...]
    }
  });
});

Analytics Adapters

adWMG
Adagio
Adkernel
Adloox
Adomik
Adxcg
AdxPremium
Appier
Assertive Yield
ATS Analytics
byData
Concert
DataBlocks
ePlanning
Finteza
Google
ID5
Invisibly
Kargo
Konduit
Livewrapped
LiveYield
MallTv
MarsMedia
MediaNet
Oolo
OpenX
Optimon
PrebidManager
PubMatic
PubPerf
PubStack
PubWise
Pubxai
PulsePoint
RealVu
Relevant
Rivr
Roxot
Rubicon Project
Scaleable
Sharethrough
Sigmoid
Sonobi
Sortable
Sovrn
STAQ
Tercept
ucFunnel
YieldOne
YuktaMedia
Zeta Global Ssp

Analytics Adapter Documentation

adWMG

Features

Module Code	adWMG	Prebid.org Member	no
GDPR Support	yes	USP/CCPA Support	no
IAB GVL ID	959	COPPA Support	no

Analytics Options

Name	Scope	Description	Example	Type
publisher_id	required	Publisher ID from WMG Dashboard	`'5abd0543ba45723db49d97ea'`	string
site	required	Domain where Prebid.js working	`'test.com'`	string

Example Configuration

  pbjs.enableAnalytics({
  provider: 'adWMG',
    options : {
          site: 'test.com',
          publisher_id: '5abd0543ba45723db49d97ea'
  }});

Registration

Please visit https://adwmg.com/ for more information.

Adagio

Features

Module Code	adagio	Prebid.org Member	yes
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://adagio.io/ for more information.

Adkernel

Features

Module Code	adkernelAdn	Prebid.org Member	no
GDPR Support	yes	USP/CCPA Support	yes
IAB GVL ID	14	COPPA Support	yes

Registration

Please visit https://adkernel.com/dsp-suite/ for more information.

Adloox

Features

Module Code	adloox	Prebid.org Member	no
GDPR Support	yes	USP/CCPA Support	yes
IAB GVL ID	93	COPPA Support	no

Disclosure

The adapter adds an HTML <script> tag to load Adloox’s post-buy verification JavaScript (https://j.adlooxtracking.com/ads/js/tfav_adl_X.js at ~25kiB gzipped) when the bidWon event for each ad slot.

Registration

The Adloox analytics adapter requires on-boarding and configuration parameters supplied to you by Adloox account team. Please reach out to your account team or info@adloox.com for more information.

Analytics Options

Name	Scope	Description	Example	Type
client	required	Your client name	`'adlooxtest'`	string
clientid	required	Your client ID	`127`	integer
platformid	required	Your platform ID	`2`	integer
tagid	required	Your tag configuration ID	`1234`	integer

For detailed instructions please look to the integration guidelines shipped with the Prebid.js project which also link to our Prebid video and real-time data provider options.

Example Configuration

  pbjs.enableAnalytics({
    provider: 'adloox',
    options: {
      client: 'adlooxtest',  // supplied by Adloox
      clientid: 127,         // supplied by Adloox
      platformid: 0,         // supplied by Adloox
      tagid: 0               // supplied by Adloox
    }
  });

Adomik

Features

Module Code	adomik	Prebid.org Member	yes
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit for more information.

Adxcg

Features

Module Code	adxcg	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit for more information.

AdxPremium

Features

Module Code	adxpremium	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://luponmedia.com/ for more information.

Appier

Features

Module Code	appier	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.appier.com/ for more information.

Assertive Yield

Features

Module Code	assertiveYield	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://assertiveyield.com/ for more information.

ATS Analytics

Features

Module Code	ats	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://liveramp.com/ for more information.

byData

Features

Module Code	bydata	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

The byData Analytics adapter requires setup and approval from the byData team. Please visit https://bydata.com/ for more information.

Analytics Options

Parameter	Scope	Type	Description	Example
clientId	Required	String	The byData Client ID	`asc10001`
logFrequency	Optional	Int	Sample rate	100

Example Configuration

    pbjs.enableAnalytics({
        provider: "bydata",  
        options: {
            clientId:'asc10001',   // please contact byData team to get a clientId for yourself 
            logFrequency : 100,    // Default - 1%       
        }
    });

Concert

Features

Module Code	concert	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit for more information.

DataBlocks

Features

Module Code	datablocks	Prebid.org Member	yes
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://datablocks.net/ for more information.

ePlanning

Features

Module Code	eplanning	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit for more information.

Finteza

Features

Module Code	finteza	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.finteza.com/ for more information.

Google

Features

Module Code	google	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit for more information.

ID5

Features

Module Code	id5Analytics	Prebid.org Member	yes
GDPR Support	yes	USP/CCPA Support	yes
IAB GVL ID	131	COPPA Support	Check with vendor

Registration

The ID5 Analytics Adapter is free to use during our Beta period, but requires a simple registration with ID5. Please visit id5.io/solutions to sign up and request your ID5 Partner Number to get started. If you’re already using the ID5 Universal ID, you may use your existing Partner Number with the analytics adapter.

The ID5 privacy policy is at https://id5.io/platform-privacy-policy.

Analytics Options

Parameter	Scope	Type	Description	Example
provider	Required	String	The name of this module: `id5Analytics`	`id5Analytics`
options.partnerId	Required	Number	This is the ID5 Partner Number obtained from registering with ID5.	`1234`
options.eventsToTrack	Optional	Array of strings	Overrides the set of tracked events	`['auctionEnd','bidWon']`

Example Configuration

pbjs.enableAnalytics({
    provider: 'id5Analytics',
    options: {
        partnerId: 173    // change to the Partner Number you received from ID5
    }
});

Invisibly

Features

Module Code	invisibly	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://invisibly.com/ for more information.

Kargo

Features

Module Code	kargo	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://kargo.com/ for more information.

Konduit

Features

Module Code	konduit	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://konduitvideo.com/ for more information.

Livewrapped

Features

Module Code	livewrapped	Prebid.org Member	yes
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://livewrapped.com/ for more information.

LiveYield

Features

Module Code	liveyield	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.pubocean.com/liveyield for more information.

MallTv

Features

Module Code	malltvAnalytics	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

This is currently a private adapter

Analytics Options

Parameter	Scope	Type	Description	Example
provider	Required	String	The name of this module: `malltvAnalytics`	`malltvAnalytics`
options.propertyId	Required	String	This is the property id of the website where this adapter is being used.	`123456`
options.server	Optional	String	Overrides the server used for sending analytics	`https://central.mall.tv/analytics`

Example Configuration

pbjs.enableAnalytics({
    provider: 'malltvAnalytics',
    options: {
        propertyId: '123456',
        server: 'https://central.mall.tv/analytics'
    }
});

MarsMedia

Features

Module Code	marsmedia	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit for more information.

MediaNet

Features

Module Code	medianet	Prebid.org Member	yes
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.media.net/ for more information.

Oolo

Features

Module Code	oolo	Prebid.org Member	yes
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.oolo.io/ for more information.

OpenX

Features

Module Code	openx	Prebid.org Member	yes
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.openx.com/publishers/header-bidding/ for more information.

Optimon

Features

Module Code	optimon	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit optimon.io for more information.

PrebidManager

Features

Module Code	prebidmanager	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit http://prebidmanager.com/ for more information.

PubMatic

Features

Module Code	pubmatic	Prebid.org Member	yes
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	76	COPPA Support	Check with vendor

Registration

The PubMatic Analytics adapter requires setup and approval from the PubMatic team. Please reach out to your account team for more information.

Analytics Options

Name	Scope	Description	Example	Type
publisherId	required	The PubMatic Publisher ID	1001	int

Example Configuration

    pbjs.enableAnalytics({
        provider: 'pubmatic',
        options: {
            "publisherId": 12345 // please contact PubMatic to get a publisherId for yourself
        }
    });

PubPerf

Features

Module Code	pubperf	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit http://www.pubperf.com/ for more information.

PubStack

Features

Module Code	pubstack	Prebid.org Member	yes
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://pubstack.io/?source=prebid.org-analytics for more information.

PubWise

Features

Module Code	pubwise	Prebid.org Member	yes
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.pubwise.io/ for more information.

Pubxai

Features

Module Code	pubxai	Prebid.org Member	yes
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit http://pubx.ai/ for more information.

PulsePoint

Features

Module Code	pulsepoint	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.pulsepoint.com/ for more information.

RealVu

Features

Module Code	realvu	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.realvu.com/rvaa/ for more information.

Relevant

Features

Module Code	relevant	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.relevant-digital.com/relevantyield for more information.

Rivr

Features

Module Code	rivr	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.rivr.ai/ for more information.

Roxot

Features

Module Code	roxot	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit for more information.

Rubicon Project

Features

Module Code	rubicon	Prebid.org Member	yes
GDPR Support	yes	USP/CCPA Support	yes
IAB GVL ID	52	COPPA Support	yes

Registration

The Rubicon Project analytics adapter requires setup and approval from the Magnite team, even for existing accounts. Please reach out to your account team or globalsupport@magnite.com for more information.

Analytics Options

Name	Scope	Description	Example	Type
accountId	required	The Magnite publisher account ID	`'1001'`	string
endpoint	required	The URL where analytics data is sent	`'https://example.rp.com'`	string
sampling	optional	Sample rate for analytics data. Allowed values are 1, 2.5, 5, 10, 100 (no sampling).	`5`	integer

Example Configuration

  pbjs.enableAnalytics({
    provider: 'rubicon',
    options: {
        accountId: MAGNITE-ACCOUNT-ID,
        endpoint: 'OBTAIN-FROM-MAGNITE'
    }
  });

Scaleable

Features

Module Code	scaleable	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://scaleable.ai/ for more information.

Sharethrough

Features

Module Code	sharethrough	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit for more information.

Sigmoid

Features

Module Code	sigmoid	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit for more information.

Sonobi

Features

Module Code	sonobi	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit for more information.

Sortable

Features

Module Code	sortable	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.sortable.com/ for more information.

Sovrn

Features

Module Code	sovrn	Prebid.org Member	yes
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.sovrn.com/analytics/ for more information.

STAQ

Features

Module Code	staq	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.staq.com/ for more information.

Tercept

Features

Module Code	tercept	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.tercept.com/ for more information.

ucFunnel

Features

Module Code	ucfunnel	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.ucfunnel.com/ for more information.

YieldOne

Features

Module Code	yieldone	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://www.platform-one.co.jp/ for more information.

YuktaMedia

Features

Module Code	yuktamedia	Prebid.org Member	no
GDPR Support	Check with vendor	USP/CCPA Support	Check with vendor
IAB GVL ID	Check with vendor	COPPA Support	Check with vendor

Registration

Please visit https://yuktamedia.com/prebid/ for more information. The YuktaMedia Analytics adapter requires setup and approval from the YuktaMedia team. Please reach out at info@yuktamedia.com for more information.

Analytics Options

Name	Scope	Description	Example	Type
pubId	required	YuktaMedia Publisher ID	1001	int
pubKey	required	YuktaMedia Publisher Key	bsbbksbkbJB	string

Configuration Example

    pbjs.enableAnalytics({
        provider: 'yuktamedia',
        options: {
          pubId: 1234, // pubId and pubKey be given by YuktaMedia. 
          pubKey: 'some string', // Please contact us to get pubId and pubKey.
          enableUTMCollection: true,
          enableSession: true,
          enableUserIdCollection: true
        }
    });

Zeta Global Ssp

Features

Module Code	zeta_global_ssp	Prebid.org Member	yes
GDPR Support	yes	USP/CCPA Support	yes
IAB GVL ID	833	COPPA Support	Check with vendor

Registration

Please visit for more information.

Analytics Options

Name	Scope	Description	Example	Type
sid	required	The Zeta Global Ssp Publisher ID	`111`	`int`
tags	optional	The object containing set of Zeta’s custom tags witch the publisher has to supply	`tags: {}`	`object`

Example Configuration

pbjs.enableAnalytics({
     provider: 'zeta_global_ssp',
     options: {
         sid: 111,
         tags: {
             ...
         }
     }
 });

Integrate with the Prebid Analytics API (For developers)