Zeta Global Ssp
Features
| Bidder Code | zeta_global_ssp | Prebid.org Member | yes |
|---|---|---|---|
| Media Types | display | GDPR TCF Support | yes |
| User IDs | all | USP/CCPA Support | yes |
| Supply Chain Support | no | COPPA Support | yes |
| Demand Chain Support | no | Safeframes OK | check with bidder |
| Supports Deals | no | Prebid.js Adapter | yes |
| IAB GVL ID | 833 | Prebid Server Adapter | no |
| Floors Module Support | no | First Party Data Support | yes |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_zeta_global_ss |
hb_bidder_zeta_globa |
hb_adid_zeta_global_ |
hb_size_zeta_global_ |
hb_source_zeta_globa |
hb_format_zeta_globa |
hb_cache_host_zeta_g |
hb_cache_id_zeta_glo |
hb_uuid_zeta_global_ |
hb_cache_path_zeta_g |
hb_deal_zeta_global_ |
Registration
All references to the OpenRTB spec refer to OpenRtb v2.5 (https://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-5-FINAL.pdf)
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
user |
optional | The object containing user data (See OpenRTB spec) | user: {} |
object |
user.buyeruid |
optional | Zeta’s user id | "12345" |
string |
tags |
optional | The object containing set of Zeta’s custom tags witch publisher have to supply | tags: {} |
object |
site |
optional | The object containing site data (See OpenRTB spec) | site: {} |
object |
app |
optional | The object containing app data (See OpenRTB spec) | app: {} |
object |
sid |
optional | Seller ID. The identifier associated with the seller or reseller account within the advertising system | "1q2w3e" |
string |
test |
optional | Flag which will induce a sample bid response when true; only set to true for testing purposes (1 = true, 0 = false) | 1 |
integer |