Playwire
Features
| Bidder Code | playwire | Prebid.org Member | yes |
|---|---|---|---|
| Media Types | display, video | GDPR TCF Support | yes |
| User IDs | all | USP/CCPA Support | yes |
| Supply Chain Support | yes | COPPA Support | yes |
| Demand Chain Support | no | Safeframes OK | check with bidder |
| Supports Deals | check with bidder | Prebid.js Adapter | yes |
| IAB GVL ID | check with bidder | Prebid Server Adapter | no |
| Floors Module Support | yes | First Party Data Support | yes |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_playwire |
hb_bidder_playwire |
hb_adid_playwire |
hb_size_playwire |
hb_source_playwire |
hb_format_playwire |
hb_cache_host_playwi |
hb_cache_id_playwire |
hb_uuid_playwire |
hb_cache_path_playwi |
hb_deal_playwire |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
uid |
required | Represents the Playwire bidder system Ad Slot ID associated with the respective div id from the site page. | 1 |
integer |
keywords |
optional | A set of key-value pairs applied to all ad slots on the page. Values can be empty. | keywords: { topic: ['stress', 'fear'] } |
object |
bidFloor |
optional | Floor of the impression opportunity. If present in the request overrides XML info. | 0.8 |
float |