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Improve Digital

Features

Bidder Code improvedigital Prebid.org Member no
Media Types display, video, native GDPR TCF Support yes
User IDs all USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 253 Prebid Server Adapter yes
Floors Module Support no First Party Data Support check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_improvedigital hb_bidder_improvedig hb_adid_improvedigit
hb_size_improvedigit hb_source_improvedig hb_format_improvedig
hb_cache_host_improv hb_cache_id_improved hb_uuid_improvedigit
hb_cache_path_improv hb_deal_improvedigit

Bid params

Name Scope Description Example Type
placementId required The placement ID from Improve Digital. 1234567 integer
keyValues optional Contains one or more key-value pairings for key-value targeting { testKey1: ['testValueA'], testKey2: ['testValueB', 'testValueC'] } object
bidFloor optional Bid floor price 0.01 float
bidFloorCur optional Bid floor price currency. Supported values: USD (default), EUR, GBP, AUD, DKK, SEK, CZK, CHF, NOK 'USD' string
rendererConfig optional Configuration object for JS renderer of the RAZR creatives. Provided by Improve Digital. { key1: value1 } object
video optional Object with video parameters. See the Video params section below for details.   object

Video params

Name Scope Description Example Type
skip optional Indicates if the player will allow the video to be skipped. 1 integer
skipmin optional Videos of total duration greater than this number of seconds can be skippable. 15 integer
skipafter optional Number of seconds a video must play before skipping is enabled. 5 integer

Configuration

Sizes

By default, the adapter doesn’t send Prebid ad unit sizes to Improve Digital’s ad server and the sizes defined for each placement in the Polaris platform will be used. If the ad server should only respond with creative sizes as defined in Prebid ad unit configuration, turn on usePrebidSizes adapter parameter like this:

pbjs.setConfig({
    improvedigital: { usePrebidSizes: true }
});

Renderer Config

Global configuration for the special creative format renderer. Please use rendererConfig bid param for ad slot specific configuration.

pbjs.setConfig({
    improvedigital: {
        rendererConfig: {
            // Global config object provided by Improve Digital
        }
    }
});

Examples

Configuration With placementId

var adUnits = [{
    code: 'div-gpt-ad-1499748733608-0',
    sizes: [[600, 290]],
    bids: [
        {
            bidder: 'improvedigital',
            params: {
                placementId:1053688
            }
        }
    ]
}];

Configuration With PlacementId and Key-Values

var adUnits = [{
    code: 'div-gpt-ad-1499748733608-0',
    sizes: [[600, 290]],
    bids: [
        {
            bidder: 'improvedigital',
            params: {
               placementId:1053689,
                keyValues: {
                    testKey1: ["testValueA"],
                    testKey2: ["testValueB", "testValueC"]
                }
            }
        }
    ]
}];

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