Criteo for Header Bidding

Criteo

Features

Bidder Code	criteo	Prebid.org Member	yes
Media Types	display, video, native	GDPR TCF Support	yes
User IDs	britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, pubProvidedId, sharedId, unifiedId	USP/CCPA Support	yes
Supply Chain Support	yes	COPPA Support	no
Demand Chain Support	no	Safeframes OK	check with bidder
Supports Deals	check with bidder	Prebid.js Adapter	yes
IAB GVL ID	91	Prebid Server Adapter	yes
Floors Module Support	no	First Party Data Support	yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

`hb_pb_criteo`	`hb_bidder_criteo`	`hb_adid_criteo`
`hb_size_criteo`	`hb_source_criteo`	`hb_format_criteo`
`hb_cache_host_criteo`	`hb_cache_id_criteo`	`hb_uuid_criteo`
`hb_cache_path_criteo`	`hb_deal_criteo`

Notes

*Criteo currently only supports getFloor if floors are in USD and if the publisher is enabling the Criteo Publisher Tag external js call.

Prebid-Server support is on alpha test and is currently a non-finished product. Activation requires setup and approval before beginning. Please reach out to your account manager or publishers@criteo.com for more details.

Disclosure

This bidder sets adId on the bid response and hasn’t responded to the Prebid.js team to confirm uniqueness of this value. See Issue 6381.

Bid Params

Name	Scope	Description	Example	Type
`zoneId`	required	(deprecated) The zone ID from Criteo. Should be replaced by `networkId` when using zone matching.	`234234`	`integer`
`networkId`	required	The network ID from Criteo. Please reach out your Criteo representative for more details.	`456456`	`integer`
`nativeCallback`	optional	(Prebid.js only) Callback to perform render in native integrations. Please reach out your Criteo representative for more details.	`function(payload) { console.log(payload); }`	`function`
`integrationMode`	optional	(Prebid.js only) Integration mode to use for ad render (none or ‘AMP’). Please reach out your Criteo representative for more details.	`'AMP'`	`string`

Video Object

Name	Scope	Description	Example	Type
`minduration`	optional	Minimum ad duration in seconds	`5`	`integer`
`startdelay`	optional	Duration offset (in second) from the start of the content for showing the video ad before the start of the Video. Pre-roll: `0` (default); Mid-roll: `>0`; Default mid-roll: `-1`; Post-roll: `-2`;	`5`	`integer`
`playbackmethod`	required	Defines how the video inventory is initiated. Page Load with Sound On: `1`; Page Load with Sound Off: `2`; Click with Sound On: `3`; Mouse-Over with Sound On: `4`; Entering Viewport with Sound On: `5`; Entering Viewport with Sound Off by Default: `6`;	`[4, 5]`	`Array<integer>`
`placement`	required	Video placement type. In-Stream: `1`; In-Banner: `2`; In-Article: `3`: In-Feed: `4`; Interstitial: `5`;	`1`	`integer`
`skip`	required	Ability from the video player for the user to skip the video. Not skippable: `0`; Skippable: `1`;	`1`	`integer`

In addition, Criteo adapter relies on parameters specified in the mediaTypes.video definition of the video ad-units, namely:

Name	Scope	Description	Example	Type
`context`	required	`outstream`, `instream` or `long-form`	`instream`	`string`
`mimes`	required	List of the content MIME types supported by the player	`["video/mp4"]`	`Array<string>`
`playerSize`	required	Width and height of the player	`[640, 480]`	`Array<integer>`
`protocols`	required	Supported video bid response protocols. VAST 1.0: `1`; VAST 2.0: `2`; VAST 3.0: `3`; VAST 1.0 Wrapper: `4`; VAST 2.0 Wrapper: `5`; VAST 3.0 Wrapper: `6`;	`\|5, 6]`	`Array<integer>`
`maxduration`	required	Maximum ad duration in seconds	`20`	`integer`
`api`	required	API frameworks supported. VPAID 1.0: `1`; VPAID 2.0: `2`; MRAID-1: `3`; ORMMA: `4`; MRAID-2: `5`;	`[1, 2]`	`Array<integer>`

Example of Video Ad-unit

var adUnits = [
{
    code: 'video1',
    mediaTypes: {
        video: {
            playerSize: [640, 480],
            context: 'instream',
            mimes: ["video/mp4"],
            maxduration: 30,
            api: [1, 2],
            playerSize: [640,480],
            protocols: [2, 3],
	    skip: 0,
	    playbackmethod: [1],
            placement: 1
        }
    },
    bids: [{
        bidder: 'criteo',
        params: {
            zoneId: 1455580
        }
    }]
}];

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